Alexander Skarsgård Hooks On a #bajenskägg (Hammarby beard)
Advertising network Situation Bajen’s campaign #bajenskägg (Hammarby beard) has spread across the Atlantic. Alexander Skarsgård got to see the film and has now chosen to participate in the campaign.
The message is: “We waited so long.”
The campaign is about Södermalm filled by the beard as a symbol that they have decided to stop shaving since Hammarby moved down in Superettan.
The film has Krister Henriksson as a narrator and he says among other things:
"Södermalm. A place where people of all times has maintained its style regardless of social class or background. Wherever I go I meet a skägg (beard). Long, short , unkempt and well-groomed. "
Alexander Östlund is also included in the film and the idea is that the beard has become so intimately associated with Hammarby that the bearded in other clubs must either shave or admit that they sympathize with Hammarby.
Now, the campaign has also spread across the Atlantic and, more particularly, to Alexander Skarsgård.
He came to the makeup trailers and promptly demanded to get a bajenskägg (Hammarby beard) to take an exclusive photo for the campaign.
"It’s a humorous way to taunt others with warmth and love. Hammarby has a nice beard tradition in the stands and the beard stands for a genuine supporter of the landscape, says Olle Ljungman, spokesperson for Situation Bajen, which is Hammarby’s unofficial and fan-driven advertising network .
Anyone can show a Bajenskägg (Hammarby beard) to receive discounts in selected stores in the South and on the website bajenskägg.se, all that have been tagged with #bajenskägg (Hammarby beard) are collected.
(Source: Resume.se + Google Translation/Some clean-up, Original pic courtesy of Situation Bajen)
Related: Watch the Bajenskägg film here.
"One of the best parts of my line of work is getting to tell babes like Alexander Skarsgard what to do."
-leilababoi @ instagr.am
BTS (Behind-the-Scenes) #Skarsgard #Fortune Gym #M Magazine #pups
"Driving across town to get a cake at Porto’s during rush hour: 60 Minutes.
Setting up and gathering most of the crew in The Commissary for the event: 30 Minutes.
Getting an actor out of rehearsal and behind a kitchen to hand him the cake for the big-reveal: 15 Minutes.
Surprising The most awesome/fashionable Art Director in the business with a surprise going away party and a cake delivered by “The Love of Her Life” (Other than her husband, duh) Mr. Alexander Skarsgård “Eric” himself on her last day: PRICELESS!
Love you Cat Smith, True Blood won’t ever be the same without you/your shoes.
#True Blood #True Blood Forever #Team Eric #Alexander Skarsgard #Sad Day #Wheres Jason? #Art Dept.”
-joseantrod @ instagr.am
True Blood - Season 3
Bill Skarsgård by Hedi Slimane
Cover star Bill Skarsgård speaks to a generation where internet-driven networks plough millions into their own projects, representing a step-change in the entertainment industry. Star of Hemlock Grove – Netflix’s own-brand series – and shot for this issue by Hedi Slimane, Skarsgård is interviewed by his father, internationally acclaimed actor Stellan Skarsgård (Nymphomaniac, Girl with the Dragon Tattoo, Thor).
BILL SKARSGARD BY HEDI SLIMANE FOR HERO S/S 2014
The multi-talented Hedi Slimane frames the Swedish actor Bill Skarsgård for the cover of the Spring/Summer 2014 issue of Hero. He is the son of actor Stellan Skarsgård, (Nymphomaniac, Pirates of the Caribbean) and the brother of the handsome Alexander Skarsgård (True Blood), Bill Skarsgård has as the rest of his star studded family been conquering the Swedish film industry and is now ready to take on the international movie scene as the star of the Netflix show ‘Hemlock Grove’.
Captured through a black & white lens by Hedi Slimane, Bill’s strong characteristics are truly revealed when lensed through a portrait aspect. He oozes power and youth, in other words, a perfect representation of Hero’s celebration of the SHIFT ZERO generation, the youngsters of our time.
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